David Greydanus, senior vice president, brand management for Embassy Suites Hotels, has set a goal of 300 hotels open or in design by 2010. "With the strengthening economy and continued increases in Embassy Suites Hotels RevPAR index year over year since 2000, we are seeing strong interest from developers wanting to fly the Embassy flag."

Another enticement is the Developer's Advantage™ Program, an incentive program for development of new Embassy Suites Hotels announced last January that for a limited time offers reduced fees, marketing and training incentives and other perks, including one million Hilton HHonors^® points to redeem for free nights and vacation packages at any Hilton Family of Hotels worldwide and for a variety of unique merchandise with HHonors travel partners.

Hot Spots for Growth
Embassy Suites Hotels being developed in Washington, D.C.; Dallas-Frisco, TX; Hampton, Va. and St. Charles, Mo. will play a vital role in supporting neighboring convention centers. Many of the brand's featured amenities are conducive to convention center attendees including two-room suites; daily complimentary cooked-to-order breakfast and an evening Manager's Reception*; and high-speed Internet access throughout all hotels.

In Tampa, Winston-Salem and Mexico City, Embassy Suites Hotels are being developed as part of these cities' continuing downtown revitalization projects. In Tucson; La Quinta, CA; and Long Beach, CA, Embassy Suites are being built to support strong family vacation business. Many of the amenities that make the Embassy Suites brand attractive to business travelers are just as desirable to families.

"Our Tier I prototype, featuring our traditional atrium hotel design, and our Tier II prototype, which can be built on a smaller footprint, enable an Embassy Suites Hotel to fit just about any location, environment or climate," said Greydanus. "As the largest upscale all-suite brand in the industry, our classic amenities are desirable for virtually every audience, resulting in a highly versatile product. Furthermore, our reputation for excellence makes Embassy Suites Hotels a comfortable and confident choice for a hotel developer."

Pipeline Reflects Brand's Popularity in California and Florida
The greatest growth in Embassy Suites Hotels currently is happening in California and Florida. In addition to the 28 Embassy Suites Hotels already in California, five are under development in the state including a 250-room hotel in Carlsbad; a 275-room hotel in Glendale; a 230-room hotel in Long Beach; a 250-room hotel in Roseville and a 146-room hotel in LaQuinta. Adding to the 15 Embassy Suites Hotels in Florida will be a 365-room hotel in Tampa; a 150-room hotel in Ft. Myers; and a 250-room hotel in Ft. Lauderdale. Embassy Suites will also have its first property in Alaska, a 145-room hotel in Anchorage.

About Embassy Suites Hotels
Embassy Suites Hotels, which opened its first property in 1984, was the first all-suite upscale hotel brand to enter the industry and today has more than 170 hotels.

To make reservations or learn the locations of Embassy Suites Hotels in urban, suburban, airport and resort areas, travelers can visit the Embassy Suites Hotels Web site at www.embassysuites.com, call 1-800-EMBASSY or contact their professional travel agent.

Embassy Suites Hotels is a part of Hilton Hotels Corporation, which is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises more than 2,200 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hilton^®, Conrad^®, Doubletree^®, Embassy Suites Hotels^®, Hampton Inn^®, Hampton Inn & Suites^®, Hilton Garden Inn^®, Hilton Grand Vacations Club^® and Homewood Suites by Hilton^®.

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*Subject to state and local laws. Must be of legal drinking age.

The following trademarks are owned by Hilton Hospitality, Inc.: Hilton^®, Doubletree^®, Embassy Suites Hotels^®, Hampton Inn^®, Hampton Inn & Suites^®, Hilton Garden Inn^®, Hilton Grand Vacations Club^® and Homewood Suites by Hilton^®. Conrad^® is owned by Conrad Hospitality, LLC.